She’s the Scrappy-Doo of corporate mascots — a cloying, cringeworthy new character that repulses the target audience. It’s simply a bad concept: Instead of coming across as cute or clever, it feels cynical and self-serving. The audience hates it!
But we’ll get back to Rep. Ilhan Omar (D-Minn.) in just a sec.
Insurance companies run the damnedest ad campaigns, and it costs ‘em a pretty penny: Every year, Progressive, Allstate, GEICO, and State Farm spend over a billion EACH on advertising. (Aflac, surprisingly, spends “only” about $100 million.)
So there are lots of opportunities to throw feces at a wall and see what sticks.
